When something’s scarce, we have to think about it more


A couple of weeks ago we switched off our website for Earth Hour.

Around the world millions of people and businesses turned their lights off together as a symbol of the need to do something for the planet.

Turning our site off was a small gesture, but doing it made me think about things that are scarce.

The news in the last few weeks has been full of stories about petrol and panic and queues and fire and accidents.

Whether you use a car or not, a petrol shortage has to make us all think a little bit more about that resource.

Right now as the way things stand, we’re not really able to cope with a petrol shortage. Petrol stations everywhere run out, and journeys and activities and deliveries get cancelled.

As a society we need to build up more resilience to this kind of thing happening. Already a lot more people I know are taking the train.]

But actually over the last two weeks, I’ve been thinking more about water than petrol. It may be because I don’t own a car, (I belong to a car club instead). It may be because a hosepipe ban just came into force.

It seems you’re thinking about water too. I’ve been overhearing people discuss the best way to save extra bits of water, like the cold water that comes out of the hot tap before the water is hot enough.

And we’ve been selling an awful lot of hand siphon pumps. They’re used to pump grey water from the bath into a water butt.

We’ve just got hold of a bath waste water diverter as well.

The way this water shortage is making us all think about things differently is interesting. When things are scarce, we have to come up with inventive solutions.

And that’s the best part of my job.