What we’re doing for Earth Hour

Friday, March 30th, 2012 by Nigel

Earth Hour

It’s Earth Hour from 8.30pm

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til 9.30pm this Saturday.

We’re ‘going dark’ in support. For those 60 minutes we’ll be switching off our website, and will be sending you to Earth Hour’s website instead.

If you’d like to join us, and the hundreds of millions of people around the world who’ll be going dark – you can, by switching off electric lights for an hour. The idea is to make a symbolic statement about the need to do something about climate change.

Earth Hour is a big deal. Last year 5,200 cities in 7 continents were involved, with some of the most famous world landmarks, like the Empire State Building in New York, and the Eiffel Tower in Paris, going dark for an hour to show their support.

As a retailer it’s easy for us to get seduced by the idea that our job is to sell as much as we can. And at first look, switching our site off for an hour is an uncomfortable idea for us because of that.

But as a resourceful eco retailer, well… some things are more important than sales.

If you do decide to go dark for Earth Hour, let us know what you’ll be doing.

 

 


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